Are you in charge of organizing a public speaking insurance event? You know, the one where you get to find the best speakers and select the greatest topic. If so, then this blog is for you. Finding a public speaking insurance professional speaker is complicated. You want to make sure you get the right amount of engagement, education, and fun.
Here are the steps we recommend you take to select a great topic and speaker for your event.
Research Potential Public Speakers in Insurance
Your first step is to identify potential public speaking insurance presenters. You can do this by following other events and associations to see who they use or just doing a google search (your best speakers should have a robust online presence).
Once you identify your list of people to follow, the next step is easy!
Start Following Speakers on Social Media & Sign Up for Their Blog
Now that you have your list, let the cyber creeping begin (just kidding, as an insurance public speaker, I actually love it!), go connect with them online. This helps you see where they are, topics, clips, and feedback from attendees.
Poll Your Audience
Your insurance speaker is here for your audience, so let your audience help you with your public speaking insurance topic. You can put up polls via email or social media posts and you may be surprised what they really want. Let your audience help guide you.
Contact Other Insurance Event Organizers
The great thing about insurance is how friendly everyone really is! If you have other counterparts at other associations, networks, carriers, or groups, call them up and catch up. You can ask questions on who their audience enjoyed and what topics seem to be trending.
Ask Potential Speakers for Speaker Kits
A great potential public speaking insurance presenter will have a speaker kit. This will give you their bio, menu of topics, and pricing. In addition, many also have videos you can watch to ensure you are getting the right insurance speaker for your event. Review them and then interview the speakers.
Narrow Down Your Topics
Once you narrow down your speakers and topics, it’s time to review and make the decision. Go with your gut and evaluate who will do the best job for your audience. Remember, anyone you don’t use, you now have a start for next year.
Stay in touch with the speaker – the right insurance speaker will market to you and stay in touch for a future event.
Educate the Speaker on Your Audience
The best insurance speakers all have calls before the event to ensure they know all the details about your needs, your audience, and market. Example, an event in Florida is very different from Arizona when it comes to speaking topics. Always ask the speaker about their onboarding process.
Repeat Speakers
If your audience loves a speaker, have them back! Many speakers have several topics or other speakers you can use. The speaker should be making your life easier. If they do not, then they aren’t the right fit. Make sure to choose repeat speakers who make your life easier, as you are their client.
Attendee Surveys
After events get feedback. What did your attendees like or not like? In addition, have them rate the speakers and topics. When you get your audience feedback, this can help guide your speaker selection and topics for the next year. It’s great to ask about topics your audience is interested in.
Webinars
Still not sure what topic you want for your audience? Start with a few webinars or videos with the speakers. The one with the most traction, likes, and views helps guide your topic selection. In addition, you may be able to offer CE to your audience if you can get it approved.
Conclusion
Selecting a topic can seem overwhelming, there is a lot of pressure! If you follow these steps, you will find that you can absolutely make the right decision. Remember, the right insurance speaker will make your life easier and have many of these items ready for you. Need a speaker? APP can help!
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