Hello?? Is anyone out there?? Can you guys see me??
As social media and technology continue to grow and expand it can become rather difficult to stay in front of your insurance customers and keep them engage on social media. We all fall into that “keep scrolling” habit where we continuously scroll through our newsfeeds but are not truly looking or engaging with what people are posting. I catch myself doing this all the time (especially on Instagram)! I scroll, scroll a bit more, OH! That’s a nice picture of a puppy, click the like button, and go back to scrolling through content.
So…how do we get our insurance audience to engage?
Step One: Ask Questions
- Incorporate questions related to content you are posting about.
- “Not sure if you have the right agent?”
- “How do I know if I’m getting the best value for my insurance dollar?”
- Ask questions that get your audience to talk about themselves. You’ll learn more about who your audience is and what they are about; it is also a great talking point for the next time you get them on the phone.
- Address problem or pain points to your audience and ask them how they handle it within their team or company.
- Most importantly respond to your audience! If they are taking the time to engage with your questions, you should take the time to respond back to them.
Good Service Means Nothing Today
Step Two: Run a Contest
- Ask your audience to post a picture demonstrating something related to a service or product your company offers – best picture with the correct hashtag wins a prize!
- Use Facebook Live to run content and interact with your audience in REAL time (how cool is that??)
- Help promote some of your local insureds. Like a gift certificate to a restaurant you insure or a gift basket from a local shop.
Step Three: Share Important Resources They May Find Helpful
- Post new research, data, or any relevant information your audience may find helpful. Many people do not search for the latest trend or research so it is our job to get the information in front of our customers.
Most importantly, try to keep your posts as positive as possible. The internet can be filled with many negative stories or articles, and we want to create a positive/engaging atmosphere for our clients.
What other ideas would you add to this list? How do you keep your social media insurance audience engaged? Share in the comments section below.
