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Insurance Sales Culture

Posted on June 25, 2021 by Alex Arellano

View All 3 Minute Insurance Agent 2021 Videos For the Week

If you are an Insurance Agent 2021 stop and take a moment to watch these videos to help you become ridiculously amazing this year.

 

Insurance Sales Goals

All this week we’re focusing on how your agency can adopt a sales culture in order to become Ridiculously Amazing. When people hear the term “sales culture,” they sometimes get turned off, because they think of quotas and aggressive behavior. But we’re here to tell you that sales culture is not a bad thing, and it can even work hand-in-hand with service culture. Sales culture simply means that we celebrate new clients when they come in, we celebrate when people want to work with us, and we balance service and sales at the same time.

“A sales culture is not a bad thing, I don’t want everybody getting in their head “quota” and “aggressive” and all these things, that’s not what a sales culture is. A sales culture is we celebrate new clients coming in, we get excited when new people want to work with us.”

 

Insurance Sales Incentives

In this week’s series on how to build a sales culture at your agency, we’re diving into the ways that you can motivate your entire agency to adopt a healthy culture around sales. Today’s topic is one that is often misunderstood: insurance sales incentives.

“For anything that you’re in an agency, incentives are a really fun way to motivate behavior and make sure people understand what we’re trying to work towards.”

 

Insurance Sales Coaching

When you’re trying to build a sales culture in your agency, there’s one key to unlocking your team’s sales potential: insurance sales coaching. If you have people of all different levels of sales skills now trying to strengthen this one area, insurance sales coaching is vital. It’s like taking a caterpillar and trying to transform it into a butterfly. Insurance sales coaching is the element that can help you get there.

“We’re trying to take that caterpillar and transform them into a butterfly, and coaching is really the key to this.”

 

Can Service People Sell Insurance

This week we’ve been discussing our top tips for creating a sales culture at your agency, and this last tip might be something that can really help your agency grow. Let’s start with the question: can service people sell insurance? While they certainly can, the thing you want to consider is how well they can actually do it. Selling insurance and quoting insurance are two different things, and what we see is that service people and sales people tend to operate pretty differently, and at a certain time, dividing your sales and service teams might be a great idea.

“We do see a lot of agencies where people do so many jobs, they wear so many hats, they’re servicing, they’re selling, there’s this friction a lot of the times, do I service or do I sell?”

 

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