Well the answer is they all came together to make this awesome super bad ass video on the difference in insurance between Customer Experience and Customer Service.
Seriously take a moment and watch it here. It’s a great use of your next few moments.
In insurance we think about ourselves WAY TOO MUCH. Independent agents may be the last industry on earth thinking non stop how to serve ourselves vs. serving our customer. Here are the realities:
- Agencies still close at lunch despite it’s the highest call volume time
- We are difficult to get a quote from, we have terrible hours, quotes can take DAYS and the person who takes the information may only email them a quote in return
- As a whole we are the last adopters of technology. Many agencies do not even email their customers for nurturing campaigns.
Yes we all run around saying we give amazing customer service. If you have learned anything from the amazing Syndey Roe’s video it’s customer experience starts with the customer’s experience not what’s easiest for you.
Here’s the challenge. It’s hard to identify what the customer experiences without help. You are in the middle of the storm. That’s why we are here. We can help you with:
- Sales Experience
- Retention Experience
- Marketing Experience
- Leadership Experience so your team doesn’t give you bitter beer face the whole time
Ohhh, and we also help you if your business card is terrible. If you are getting 1000 cards for $50 then your business card is terrible. Mine are $300 per 500 and you won’t forget them. My husband’s are made of wood since he has a contracting business. All we are selling is a service so stop trying to blend in and stick out instead.
Also, be sure to see Miss Sydney Roe and myself at Elevate ’17. If you haven’t RSVP’d, please do.
Make sure you also check out our April 17 Monthly Download on how to be a Ridiculously Amazing Personal Lines Producer.
