Are you curious on how to really build a brand for your agency? Branding can be very confusing and often misunderstood. In today’s changing insurance marketplace, having a defined brand that you love is a game changer. Steven Holley came to us this Spring with a defined challenge. He had two office locations, but both with different names. He was curious on how to mold both locations under one name that said exactly why his agency existed.
Agency Appeal is a sister company of Agency Performance Partners, dedicated to building branding solutions exclusively for the insurance space. We start every new relationship with a branding guide, from there we can design your website and many other branded pieces from welcome kits, trade show booths, letter head business cards and more. You can see some of our branding work here if you want to get a better picture for what we do.
We started the process with Steve by creating a survey for his local community on the company names. After gathering the market research we settled on Holley Insurance for both location and got to work building a brand we knew Steve would love.
Branding is way more than a logo. It’s the message you are trying to display to your customers and prospects. It is how to display in text, colors, images, patterns and tone. A brand should say exactly why someone should buy from your agency and what the exact target market is that you are eager to reach.
For Steve we spent time getting to know him, his team and his community. Being an avid Mets fan, we were even able to sneak in Mets Orange into the branding guide to make sure his favorite team was well represented.
Steve took branding to the next level and had a variety of pens, hats and mugs made up as giveaways. If you want to see how he’s using it to generate interest just check out the Holley Insurance Facebook page! You will find that its not uncommon for him to get 20+ likes on his company page posts.
When branding is done right it creates a spark, a buzz and interest in your company. If you are looking for that same spark let us know! We love creating agency brands that are as special as you are. Be sure to fill out our contact form or email savannah@agencyperformancepartners.com. Savannah is our Director of First Impressions and she will be happy to educate you on how we can help.
In the meantime, download the Holley Branding Guide now so you can see how Holley Insurance is maximizing their agency brand.
