Overview:
Randy Webb, Christie Webb and their dedicated team of experts have been providing insurance to families and businesses since Webb Insurance Agency was opened in 2012. As an independent insurance agency, they carefully select which carriers and policies best suit their clients’ needs. They strive to provide their clients with the best level of service, price and coverage. They are concentrated in the Grove area, but write and service policies for people throughout Oklahoma.
Location:
The main location of Webb Insurance is on East 13th Street in Grove, Oklahoma. They also have an office on East Highway 33 in Perkins, Oklahoma.
Name of President:
Randy Webb and Christie Webb act as both agents and co-owners of Webb Insurance.
Number of Team Members:
Webb Insurance has six agents who participated in the AppX Sales program.
Types of Insurance Sold:
Webb Insurance is a full service independent agency that writes policies for numerous personal and commercial lines.
Reason Why They Purchased:
When Randy and Christie Webb saw Kelly Donahue-Piro of APP speak at the Elevate conference in New Orleans, they decided they wanted to bring that training to their team.
AppX Sales Overview
The six-month AppX Sales program is hyper-focused on the only metrics that matter: increasing the quantity and quality of your sales. The goal of AppX Sales is to transform your agency so that your culture reinforces the value of high performance and driving sales. Most sales training has temporary results, but building a sales culture sets your agency up for long-term success.
With training workshops and bi-weekly calls, we will teach your team the best sales practices so you can increase your written premium.
Learn more about how AppX Sales has improved sales metrics for its clients here: https://www.agencyperformancepartners.com/services/appx-sales/
AppX Sales will provide you with the following once you’ve signed on to the program:
- Training
- Two Onsite Training Days
- Designed Content
- Interactive Session
- Tracking
- Bi-Weekly Metrics to Show Results
- Review of Metrics with Your Team
- Tools
- Scripts
- Role-playing
- Worksheets
- Coaching
- Bi-Weekly Coaching Calls
- Workbook
- Plan of Attack
Results
The team at Webb Insurance has a lot to be proud of. Using the AppX Sales system, they are providing excellent service while closing sales faster and with more confidence. Check out the amazing boost in written premium the Webb Insurance team achieved using sales procedures they learned from AppX Sales:
- Before AppX Sales: January to June written premium was $439,405
- After AppX Sales: July to December written premium was $581,837
- That is an increase of $142,432!
- From one six-month period to the next, the team increased sales by 32%!
- Webb Insurance began 2020 with an astounding $120,000 in written premium for January when January, 2019 was $45,000!
Team Feedback
Initial Responses:
Many of the agents at Webb Insurance were apprehensive about having to start a new process and finding the time for it, but many were also excited to try something that may improve the prospects’ experience with the agency.
How They Felt a Few Weeks Later:
The Webb Insurance team quickly began to see the positive results of using the AppX Sales process. They became more confident and were able to sell more efficiently. Every agent we surveyed reported that their closing ratio had improved!
- 100% of the team felt like they had an improved closing ratio!
- 87.71% of the agents felt that they were selling faster.
- “I have increased confidence in reaching out to new prospects. 90% of my business is from cold calling prospects.”
What Was the Hardest Part?
Much of the difficulty the agents faced boiled down to overcoming the hurdles everyone deals with when trying to enact a change. While some did struggle with trying to incorporate the new sales practices into their day-to-day routines, by the end of the AppX Sales program they were into the swing of things and employing the new process like the ridiculously amazing agents they are! No one we surveyed wanted to go back to the way they used to do sales.
- “Change. It’s hard no matter how you slice it.”
- “[The hardest part was] just getting in the habit of doing the new process.”
What Was the Best Part?
There were many benefits of the AppX Sales program recognized by the team at Webb Insurance. The agents thought that they were providing quotes to their clients and prospects faster. They also noted how much more confident they were in selling after completing the program. One team member mentioned that with the new processes in place, they spent more time discussing the policies with the best coverage rather than just the cheapest option.
- “[The best part was] being able to go from lead to quoting to selling so easily and quickly.”
- “[The clients] get quotes faster. We don’t spend as much time going over the cheapest [option], but going over our best coverage.”
- “[The biggest benefit to the team is] the confidence in everyone can be seen and heard in every meeting and call.”
Recommendations to Other Agents Starting the Program:
The most common piece of advice we received from the agents of Webb Insurance was, essentially, to just do it! Many of them were apprehensive about the program, but they found that staying the course and following the process even when it was difficult was very rewarding. The AppX Sales program does work if you stick with it! We also received a great piece of advice from Randy Webb about how important it is to be involved with the team and maintain a positive attitude.
- “Even if you hate change, be open, take it by the horns and really give it a go.”
- “Just do it. Follow the process. It will and does work.”
- “As the owner you need to be heavily involved in the process to be as successful as possible. It really helps to be upbeat and excited about the program. Your team feeds off of your energy.”
Thoughts from Webb Insurance’s Leaders at the Completion of AppX Sales
- “It really breathed new life into our agency. Our personal lines staff was very motivated and excited, especially after the immediate success they had.” Randy Webb
- “[The biggest benefits to the agency have been] a higher closing ratio, less work for the personal lines staff and more profit for the agency.” Randy Webb
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