Insurance Agency Tracking
We’re up to our next review of topics that are in our brand-new course that helps you map your agency’s roadmap to success, and this is a subject we’re extremely passionate about. Insurance agency tracking is one of the most necessary things you can do for your business, and yet, so many agencies shy away from it.
“The tracking component, to me, it takes all the fuzziness out for people. One, agencies get frustrated by bad data in their management system. Well, if we don’t show the team their numbers… we can never hope to get it to be better.”
Here is what you need to know about insurance agency tracking:
It takes the fuzziness out
We see that agencies get frustrated by bad data in their management system. Well, if we don’t show the team their numbers, or know our retention rate, new business number, and so on, we can’t hope to get better.
Everyone benefits from insurance agency tracking
When we correctly execute insurance agency tracking, we don’t need to take on all of the responsibility ourselves. Instead, we can share metrics with the people involved, to hold them accountable.
You need to look in the mirror
Leaders need to check themselves when it comes to insurance agency tracking. Are you running these reports consistently, or is it just when you find the time? Insurance agency tracking needs to be intentional and built into your day.
Figure out how to communicate it to the team
Another aspect to insurance agency tracking is figuring out how to communicate the results to the team. We can guarantee you that emailing a report will go nowhere, because no one is going to look at it. We suggest that there be a weekly update with commentary, along with a bi-weekly department meeting, where everything is discussed. Finally, you can hold a monthly all-hands meeting, and quarterly offsite meeting. People get confused by metrics, but you need to set up effective communication channels.
Insurance agency tracking can be intimidating, which is why in our new course, we include actual guides to certain systems. You don’t have to struggle, or go at it alone. But you should definitely tighten up your insurance agency tracking, to help your business soar.
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