Sales Professional or Agent: Have You Stopped Learning?
It’s a brand new week, which means it’s a series of brand new topics for our videos. All this week we’re going to be talking a little bit about how we actually become sales professionals.
“We’re in the mindset of quote, quote, quote, sell what we can, not, how do we introduce this so that we are the impressive agency to work with? And I wanna be clear that, you know, sales strategies are all about how to win the customer over. It’s not about beating them over the head.”
In some agencies, sales can be a bit of a dirty word. But the real question is: are you an insurance sales professional, or an agent who quotes? And have you stopped learning?
We want to push back against sales being a dirty word. Because sales is not about manipulation, or beating people over the head. It’s not about aggression, or forcing people to do what they don’t want to do.
You need to break up with the idea that sales is horrible.There are four tips we keep in mind in order to become sales professionals:
- Sales professionals are always learning
- Sales professionals are always prepared
- They don’t focus on quoting, they focus on selling
- They believe in role play
Today we’re going to focus on the first one.
Sales professionals are always learning
There is a gap in insurance where we stop learning. The question we always ask new team members of an agency is: “is there any training you could benefit from?” We have a hard time believing the answer “no.” Because there are so many things you could learn and get better at.
Personally, we want to get better at Excel, understand different personality types, and figure out how we can get better at selling API coverage. And that’s just the beginning.
When we stop learning, that’s not a profession. That means we have a job and we lather, rinse, repeat, and don’t want to stretch ourselves anymore. There’s no shortage of sales books and sales training available.
When we’re in the mindset of “quote quote quote, sell what we can,” that’s a problem. At the end of the day, sales strategies are about winning the customer over, not beating them over the head. And by constantly learning new things, you’ll be much more prepared to educate and guide your customers towards things that are right for them.
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