The crazy, wonderful, stressful and sometimes insane travel season has started again. Each and every Fall we kick it into high gear to end the year strong. It’s amazing as a weary traveler how incredibly small things can make a large difference. Currently as you read this I am a week and half straight of being away from home. Now you may think, “Kelly, Palm Springs is a vacation”. But when it’s between Grinnell Iowa and Midland Michigan, it’s a long week. Just for the record, I’m not complaining. In our line of work it’s a blessing to want to be seen.
I believe in loyalty and I work to fly mainly on Delta and stay, when possible, at a Marriott brand hotel. Price has to be in alignment but it’s certainly not the first consideration. As I arrived at the Providence airport with a suitcase that easily could have housed a family of 4, Delta welcomed us with warm arms.
I have learned to become immune to bad service but I’m hyper keen to small details. As I was handing over my 65 lb suitcase the gate attendee said to me, “Kelly, we want to thank you for your loyalty, we take this very seriously.” Immediately I perked up. Delta took the time to verbally and personally thank me for choosing them. I walked away thinking “Woot Woot! I have my blog post for the week!”
Now how does this apply to insurance? It SUPER applies. At the time of each renewal, just like each flight, your customer has a choice. So why after 5, 8, 10 years have we never sincerely and personally thanked them. Feeling appreciated helps us forget about billing issues, late flights and rate increases. Just like flying, clients spend thousands of dollars each year with your company so taking the time to sincerely thank someone is critical.
You may be thinking, “Well we thank clients all the time.” Stop, slow your role for a second. Does everyone consistently thank people, do you have a culture of gratitude? Do we stop our busy days and be sincere and thank our loyal customers? It’s not what we do sometimes, it’s what we do all the time that builds a culture of gratitude.
