Branding. Too often agencies never learn about branding. They think having letterhead and a business card covers them as having a “brand”. It’s so much more than that and in the modern insurance world it is more important than ever.
The best way to describe a brand is to think about getting ready to go on the largest insurance appointment of your life. You get dressed in your best suit, brush your teeth twice, review and re-review the proposal. You are looking sharp. You know, image is everything.
So now think about what your agency looks like. If your agency image went on that big appointment, what would it look like? Old, dated, tired, disjointed? When your agency has a brand, it is how everyone will see your business. With today’s modern consumer doing research well before they connect, we need to make sure your brand is on point and ready to make that great first impression!
We find it’s easier to get an idea of what your agency needs if you see other brands. Make sure to check out the recent branding guides we have created for agencies across the country.
