Alan Galvez Insurance has been a client of Agency Performance Partners for about 2 years now. During this time we have focused greatly on three main areas: Marketing strategy, processes that are client and sales centric and reporting. Each year we create an annual marketing strategy for the agency that coincides with a clear sales process.
In particular we are focused on weekly reporting. One of the services Agency Performance Partners offers our clients is reporting that helps you clearly see where your agency stands. We work to log into your management system, build the reports and then add them to our excel tracking templates. This helps you see month over month, quarterly and cumulative data. We can even track metrics by Account Manager, Producer, Department, Branch and Carrier.
For the past two years we have been tracking:
- # of new business quotes
- # of new business sales
- New business sales premium
- New business with Erie
- # of rewrites
- Rewritten premium
- Quotes, Sales and Renewals with blank emails (great way to monitor that emails are being gathered)
- Quotes, Sales and Renewals with blank source (great way to track your marketing efforts)
- Cancellations
- Cancellation Reasons
- Premium Retention
- Policy Retention
- Producer Closing Ratio
APP helped build the processes and roll them out to the agency so everyone was entering data into QQ Solutions uniformly for accurate data reporting. We then send the reports to Alan Galvez each week for review and recommendations.
“Working with Agency Performance Partners has allowed us to have a consistent way to track our numbers. We can see how we’re measuring up with our sales goals, where we’re at in sales pipelines, seeing what sources bring us business (and adjusting so we can focus our marketing on those sources) and seeing the reasons for cancelled business so we can re-target those customers for future quoting opportunities. Our partnership has allowed me to make better decisions so I can successfully run the agency.”
We love working with agencies just like Alan Galvez Insurance to help them understand their core business metrics.
