As some of you know Agency Performance Partners has a sister company, Agency Appeal, that you will learn more about in 2017. Agency Appeal was formed by myself, Emily Brochu (insurance web and traditional designer for 5 years), Eddy DeMelo, (insurance SEO specialist for 6 years ) about 1 year ago. We help insurance agencies develop their brand and bring it to life with web design and traditional marketing assets.
I have often said that no one gets to pick to purchase insurance. we pick who we buy it from. When your brand is tired, confused and dated, you aren’t getting picked as much as you should. With many agencies facing lagging culture and sales the time is now to invest in building an agency brand you and your team can be proud of. A brand is more than a logo and some letterhead (although I have had many conversations in the past few months with agency owners that were convinced all they needed was a logo and not a whole identity). Your brand is your identity. It’s how you feel and act to the outside world.
The direct writers are spending Billions to take your customers. Agencies need to invest to develop and protect their personal community brand. When you know who you are and what you are trying to attract you can define your marketing strategy much clearer.
Agency Appeal starts every client engagement with a brand guide. A brand guide outlines images, logos, colors, text, tone and taglines. It takes who you are and puts it on paper thus making it easier to market. We modernize your brand so you can attract the growing businesses and families in your community. Our brand guides retail for $5000 but as an end of year special we are offering them for $4,495 if you sign before 12/31. We have built the brands of Paradiso Insurance, Stromsoe Insurance. Holley Insurance and many more. We also offer website services as well as all design services for those clients who have engaged in a brand guide with us. You can get started directly on our online store or contact us today so we can discuss your branding needs further!
We also have other great end of year specials like our Agency Assessment Light, Secret Shopper Calls and Training Days!
