How to Make Effective Decisions in Your Insurance Agency
Making effective decisions in an agency can be challenging! So many people, processes, and financial considerations. Agency Performance Partners has created a three step process to help you make decisions within your agency. In addition, this process is designed to also help you explain decisions to your team. Most agency team members want to know the why behind everything. By using this simple method you can make effective decisions and make sure your team understands why changes are happening.
Step 1: How is this better for the customer?
We often make decisions that benefit the team, or efficiency or to benefit an internal process. We need to break that habit. The first thing we have to answer is, how is this better for our customer? Is it a little better or significantly better? If it is not better for our customers, stop immediately and rethink your decision!
Step 2: How does this benefit the agency as a whole?
What benefit is the agency receiving? Is the process more efficient? Does it help streamline work? Will it limit customer complaints? Does it save money? Will it free people up to generate revenue? The agency must receive a benefit in every decision as well.
Step 3: How does it benefit the staff?
We cannot make decisions that only benefit the staff. Too often I find agency owners say, “ohh the staff won’t like that” or “I’m worried someone will leave if we do that”. We have to fight against those thoughts. The reality is that you pay people in exchange for their time and you get to select what they do. Now, you have to invest in training and preparing your staff to meet these challenges but that is simple when you believe in your decision! The staff benefits last since they are there to serve the agency and the customers.
If you are struggling with making decisions or clearly communicating them to your team let us know! We help agencies across the country make effective and efficient decisions!
