Is your agency looking for ways to generate new leads? I know many agencies in this great country are. The challenge is we are always looking for someone to contact us when there is plenty of opportunity just sitting in our management systems if we are just willing to dive in, roll up our sleeves and get to work.
We recently did a seminar for Renaissance Alliance agents on how to generate low cost leads and now we are happy to share it with you! There are a few things you need to be relentlessly passionate about in your agency in order to see these strategies work:
- You need to be relentless about good data. You can’t go back after lost customers if you don’t have quality contact information.
- In personal lines, you must add new prospects into your management system and then bridge to your rater. If prospects are never entered into your management system you can’t report on it or call them back
- You need to develop a tracking system for ensuring your team is making outbound calls. People don’t do what isn’t measured.
- You, as the leader, must pay attention to the program.
- You need to have a lead nurturing campaign to keep your name in front of your prospects.
We believe there are three ways to generate low cost leads in an agency. Before we spill the beans, let me ask you something. Let’s just say I could sell you a list of your biggest competitors’ lost and unsold quotes. Would you consider purchasing it? Most agency owners say “Yes! How much?” Well, the great news is you have them right in your agency for FREE. You just have to use them. Here are our top 3 low cost lead strategies:
- Lost Business- Calling, nurturing and quoting them
- Unsold Quotes- Calling, nurturing and quoting them
- Certificate Requestors- These are growing businesses so if you turn certs fast and make their lives easier, you can certainly start the process of winning them over as clients!
Take a peek at our presentation. We think you will enjoy it!
