For many agents, they didn’t go to school to learn marketing and branding, but in today’s world having the ability to get the attention of your target audience is critical. Over $7 billion is spent on advertising in insurance each year—which can buy a lot of awareness. What this means is big carriers are paying to have your clients know they exist. However, the Main Street agency still can create local awareness in their community through branding.
Posted on December 7, 2020 by agencyperformancepartners@dev
