Time Management Tip #8: Remarketing
We’re continuing our big series of insurance agency time management tips, and today’s tip is something that tends to make people uncomfortable: remarketing.
“Let’s look at the re-market and the re-shop as a time suck and try to find ways to manage your time better by reducing remarketing.”
Many of us are uncomfortable having conversations about rate hikes, or around insurance rates in general. So we go into problem-solving mode, and we lean on remarketing. But remarketing is such a time sucker. Instead, if we want to tap into our time management tips, we need to get into reducing remarketing.
How can we reduce remarketing? We need to get comfortable talking about rate. We can do this by talking about things that demonstrate your value, discussing added coverage, or suggesting other recommendations, for example.
Another way you can reduce remarketing is by having an annual review call with a client. You can use this call as an opportunity to cross-sell and clean up accounts, and talk about these things before the renewal letter goes out. Ultimately, you want to prevent your customer from calling you, and be proactive and bring these things up.
At the end of the day, remarketing is a giant time suck, and you want to focus on reducing it. By showing the value you bring to the table, and by being proactive with your customers, you can definitely reduce remarketing.
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