Nothing quite makes you reflect like a birthday or anniversary. As a business owner you have to relentlessly pursue your goals and dreams and make them happen. That includes being diligent and focused in investing your time and funds into your business. Agency Performance Partners puts our money where our mouth is by publicly announcing our goals. Yes it’s bold and the goals are BIG but we know the more support we have, the better shot we have. Also, it’s important to embrace failure. We will put everything we have into hitting these goals and trust me, no one will rest until we do. But there will be set backs, speed bumps and bruised knees. But all that means is we are relentlessly pursuing growth!
We try very hard to set an example for small business owners, and mainly, local agents. If you are inspired, post your goals here on this blog or click this link and record a video with your goals. When they are out in the world, they happen. I’m sharing our goals with you so you know exactly where we are headed and why.
Our BHAG or Big Hairy Audacious Goal
- To own a commercial building in Rhode Island and build a 50 seat insurance training facility within 5 years.
- This building will have the best video conferencing and virtual technology so we can run top notch webinars, virtual meetings and onsite training and academies.
- This will also house our team who will have state of the art technology so we can connect with you over crystal clear video and sound.
- With technology like this, we can work seamlessly from Rhode Island to Decorah, Iowa or wherever our valued clients are.
- This office will make doing business easy and inspiring.
Plans for Year 2
- Hire: We will be hiring a minimum of 2 Executive Insurance Consultants/Trainers over the next year. This will allow us to do many things.
- To be in multiple places at a time
- Reach a greater audience
- Bring new and innovative processes and procedures to the insurance industry as we collaborate
- Engage with more clusters, carriers, associations and technology partners
- Be scalable and awesome
- Workbooks: We will launch a minimum of 2 Workbooks for purchase in the next year.
- Recruiting, Hiring and Retaining Top Talent & AppX, The Greatest Agency Client Experience
- These will be workbooks designed for you to work with your entire team on tackling major agency challenges
- They can be paired with virtual and onsite coaching
- Our goal is to spread the message of excellent business operations
- You Will See Us: We are committing to several insurance events and trade shows, so stop by.
- NetVu, Insurance Agency Owners Alliance and more
- Be sure to come to our trade show booth. Trust me, with our marketing background, it will be more than pens and breath mints!
- We are committed to engaging in both virtual and in person speaking engagements
- In addition, we will be routinely writing for several top insurance publications, so make sure you read along!
- Also, we are happy to sit on any boards or associations looking for members
- Marketing: We will be launching a very targeted marketing campaign.
- We believe in targeted marketing that is spot on. In the Fall we will be launching a new marketing campaign designed to engage with growing forward thinking agencies
- All I can say now (not to blow the secret) is watch your mailboxes!
- Agency Appeal: Insurance Agency Brand Design
- We are launching Agency Appeal, which is a branding and design company that specializes in developing agency brands and then turning the brand into visual elements (website, business cards, email templates, print and more)
- Our goal is to develop an agency’s message to prospects and customers of why them and why to stay with them. It has to be more than price and service.
In the coming year you will see new faces, new opportunities to work with Agency Performance Partners and more resources for your agency to survive and thrive. We are excited to bring you these expanded opportunities and look forward to delivering to you our agency growth techniques on marketing, sales, service and leadership.
