Hello again! I hope everyone is having a great week and enjoying the foray into the winter months. I’m excited for Thanksgiving but even more so I’m happy to wish all the veterans out there a Happy Post Veteran’s Day! My father served in the Navy for 30 years and was a veteran of the Vietnam War so this holiday is very important to me and I sincerely thank all the men and women who have served and protected the freedom of this great country!
Back to Insurance! In my first blog in this four part series I introduced you all to the millennial. This blog is going to tackle some of the questions you may have in regards to how do we speak to the millennial. What I mean by this is what does our image and brand say about us and does it speak to the millennial. It’s no surprise that many of the large direct carriers are using advertising that is typically casual(Jake from State Farm), funny(Geico and Mayhem), and approachable(Flo from Progressive). These mascots and advertising strategies are specifically targeted towards millennials. Other than the off beat advertising they also promote their ease of use through either their website or through the use of a mobile application.
These strategies are working and it’s important that independent insurance agencies take notice as it will help you develop your image and brand further. While I understand that the availability of commercials and creating a funny/offbeat mascot is most likely not in the cards we can shift our focus towards the Ease of Use component.
Millennials are going to be looking for something that will best fit their needs and because our generation is the most technologically inundated it’s important to consider the following. When I am speaking with a prospect, do I as a producer make it a point to show them that through the quote I am providing they will be able to pay their bill online, print Auto ID cards on their own, maintain constant communication via text or email, and does my agency have a mobile app that they can download to their smart phone?
Speaking from experience I can tell you that if it weren’t for my Insurance Agent’s mobile application I would’ve been in the weeds with my last auto claim. The app allowed me to check in on the status of my claim at any point in time, it provided me with numbers to call should I have any direct questions, and the best part was that it saved both my agent and I time. Without the ease of use with my agent I would leave to find an agent who is going to be able to provide me with exactly what I described.
Beyond just ease of use we have to consider how we are marketing ourselves through social media. A study recently revealed that almost 50% of millennials would be more willing to make a purchase from a company if their purchase supports a cause. Having worked with as many agencies as I have, I know that a great majority of you support local charities. Make sure that is prominent in your social media activity and that you are visible at local events to ensure this side of your agency is being seen.
If you are interested in developing a marketing plan directed to millennials and are unsure where to start you can always give Agency Performance Partners a call! We would love to help as we are millennials ourselves and we have a great deal of experience marketing to them. Also be sure to check out our Exclusive End of the Year Special by clicking on the link and see how we can help your agency go from good to great!
End of the Year Special – https://www.agencyperformancepartners.com/promo/
