It’s getting nice outside here in New England and that means ice cream is back. Good old fashion ice cream cones. No one ever gets vanilla ice cream, we all go for coffee toffee or butter pecan or a trifecta of three flavors that no one else would ever think of. However personally, my favorite part of an ice cream cone are rainbow sprinkles (jimmies, shots or whatever you non-Rhode Islanders call them).
As I was enjoying my clearly calorie free cone I wondered how many of you withhold sprinkles from your clients. If you have read this far, you clearly think I’m nuts.
What are sprinkles? They are visually attractive, colorfully happy, manufactured sugar capsules. However, just the sight of them brings a smile to my face. How can we add sprinkles to insurance? I started thinking and here is what we came up with:
- Answering the phone “It’s a great day at…” (automatically ridiculously happy)
- When we send mail, jazz up the envelope to make it stick out!
- Put fun pictures in your emails to clients
- Decorate your office
- Send out your client’s favorite candy when they have a claim
- Invite people to your office for ice cream and sprinkles
- Send out cards on client’s anniversaries with your agency
- Send fun messages to clients on social media channels
The point is, insurance can be dull so we need to constantly be bringing the rainbow sprinkles! We have to find fun and creative ways to have fun with our clients. No more withholding sprinkles, it’s time to be crazy!
